Microsoft Targets Vertical Markets in the Enterprise

[mazzy]

Microsoft wants to make its Dynamics business applications more immediately relevant to customers in five vertical markets--manufacturing, distribution, retail, services, and the public sector.

The vendor is due to announce its Dynamics Industry Solutions initiative Monday at its Convergence conference in San Diego.

Microsoft will build in additional vertical capabilities to its enterprise resource planning (ERP) applications through a combination of internal development, small-scale acquisitions, and a deepening of its Industry Builder partner incentive initiative, according to James Utzschneider, general manager of Dynamics marketing at Microsoft. Future industry-specific offerings codeveloped by Microsoft and its partners can be stand-alone offerings or software developers can build on top of them, he said.

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